Bottle-shaped tins to encase Cockburn's Special Reserve in run-up to Christmas
Published: 17 September, 2015
Cockburn's Special Reserve port is to be available in three brightly-coloured tins in selected retail accounts from November.
The designs are appearing as part of the bicentenary celebrations for the Symington-owned brand.
The tins - which are shaped to the contours of the bottles inside - will not carry a price premium over regular bottles of the port.
The company claimed the initiative is "almost certainly the most original packaging idea ever developed for port and demonstrates the idiosyncratic spirit that has characterised Cockburn's throughout its long history".
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