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Brown-Forman to invest $50m to build a distillery on Slane Castle Estate

Published:  03 June, 2015

Brown-Forman the corporation that owns famed American Bourbon brand Jack Daniel's has purchased SlaneCastle Irish Whiskey Limited and plans to invest $50m into the site in Ireland.

Brown-Forman the corporation that owns famed American Bourbon brand Jack Daniel's has purchased Slane Castle Irish Whiskey Limited and plans to invest $50m into the site in Ireland.

Brown-Forman plans on investing the sum to build a new distillery and a consumer experience on the historic Slane Castle Estate in Country Meath, Ireland. The castle is located in the middle of a 1,500 acre estate in the heart of the Boyne Valley, 30 miles north of Dublin.

The venture is a first for the company moving into the more traditional Irish whiskey category compared to Canadian whisky and American Bourbon, which makes up the rest of the company's spirit portfolio.

"We are very excited about this new venture into Irish whiskey," said Paul Varga, chief executive of officer of Brown-Forman.

The site is the home of Henry Conyngham, the eighth Marquess Conyngham, and his son, Alex Conyngham, the Earl of Mount Charles.

Lawson Whiting, the executive vice president and chief brands and strategy officer for Brown-Forman Brands said: "Irish whiskey has been one of the fastest growing segments in the global whiskey category over the last few years. We're excited to be partnering with the Conyngham family as we build the new Slane Irish Whiskey Distillery and introduce new Irish whiskeys to the world."

Henry Conyngham said, "Our family will be a key part of the brand-building model for these new Irish whiskeys and we are thrilled at the prospect of working for many years to come with Brown-Forman on developing the trademarks and to welcoming friends to the new distillery, right next door to our ancestral home. We know that Brown-Forman is the perfect partner to take these new Irish whiskeys to the U.S. and other markets across the globe."

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