New Prosecco brand launches in the UK by supporting London Fashion Week

By Richard Siddle

Published: 11 September, 2013

A new premium Prosecco brand is launching itself in to the UK by being an official partner of the London Fashion Week taking place between September 13-17.

Scavi & Ray has already proved successful in other markets around the world, particuarly Europe and the Middle East and is looking to find its place in the premium Prosecco UK sector.

The UK range includes 750ml bottles of Prosecco, Rosato and Hugo (a Prosecco and elderflower cocktail), as well as being available in a 200ml 'piccolo' format.

London Fashion week

As part of its sponsorship of London Fashion Week, the Prosecco will be served at a number of parties including the PPQ pre-runway-party, and will be available in the the style lounge and for guests visiting the Toni & Guy hair salon at Somerset House during the show.

Sheena Darji, UK marketing manager for the brand, said: "Scavi & Ray has enjoyed successful partnerships with European designers and we want to build similar relationships at London Fashion week. "ith many people now preferring the lighter, refreshing taste of Prosecco, we're delighted to introduce Scavi & Ray to the UK and add some style and innovation to this fast growing category."

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