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Laithwaite's enhances links between wine and culture with sponsorship

Published:  29 October, 2012

Laithwaite's Wine is boosting its social media status with the sponsorship of the Affordable Art Fair.

Laithwaite's Wine is boosting its social media status with the sponsorship of the Affordable Art Fair.

The retailer is aiming to mark the "natural affinity between culture and wine" with the tie-up.

The Fair takes place at Battersea Park from October 25 to 28 and Hampstead Heath from 1 to 4 November.

Laithwaite's is implementing a social media campaign at the event to try and boost the "connectivity" between Laithwaite's Wine, its customers and art-lovers, but also showcase the natural link between art and wine.

Glenn Caton, managing director, said: "The Affordable Art Fair has a modern and refreshingly unstuffy approach to art that is the perfect match for the way we think about wine. Whether it's a special bottle for that once in a lifetime occasion or an everyday corker, it's about affordable beauty that people want to take home and share with family and friends."

He said the social media focus was "just another way that we are upping our digital presence as a brand", following its recent website re-design and the launch of the Laithwaite's Wine App.

The firm has recently signed up to sponsor the Henley Literary Festival as well as Tasting Notes, Simon Callow's new music and wine programme on Classic FM.

Laithwaite's will be serving samples and selling wine to visitors from a centrally located bar at the Affordable Art Fair.

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