Pernod Ricard to push premium spirits

Pernod Ricard plans to push the growth of premium spirits in the UK to match the USA's consumption with the launch of a new on and off-trade initiative.

Sailor Jerry to launch live music events

Sailor Jerry, has announced it will host Sailor Jerry Presents, a series of live music events across the UK, as part of a £1.5million spend for 2011.

William Grant rolls out premium packaging

William Grant is rolling out new premium packaging for two of its Grant's range with an 'all you need to know' label.

Minimum pricing "still elephant in room" for drinks trade

Setting a minimum price for alcohol is still "the elephant in the room" a leading drinks producer admitted yesterday as the government and off-trade were lambasted over cheap drinks deals.

Spain's Bodega Numanthia looks to widen distribution across specialist UK wine trade

Premium Spanish wine producer, Bodega Numanthia, is looking to widen its distribution of Toro region wines across the UK specialist wine trade.

Concha y Toro buys Fetzer for $238m

Concha y Toro has bought Brown-Forman's Fetzer Vineyards in a deal worth US$238 million, the largest transaction in the Latin American wine giant's history.

Drinks bosses slam alcohol-related deaths forecast

Drinks bosses have slammed evidence which says there will be up to 30,000 alcohol-related deaths in the next 20 years, claiming official statistics were ignored.

Net profits up 10% at Pernod Ricard

Net profits are up 10% at French drinks giant Pernod Ricard thanks to strong sales growth of strategic brands in emerging markets.

Pernod wins Havana Club battle in Spain

Pernod Ricard has claimed victory in a court hearing over the rights to the Havana Club rum brand name in the Spanish market.

Bacardi gives cash to flood funds

Bacardi is to donate US$50,000 each to the disaster relief efforts in Australia and Brazil after recent flooding in the countries.

Celebrate Mardi Gras with Southern Comfort

Bacardi Brown-Forman Brands is urging publicans and bar owners to get into the true spirit of New Orleans with bespoke party kits.

Heidsieck under starter's orders with Jockey Club

Piper-Heidsieck has been named as the official Champagne partner to Jockey Club racecourses.

Home Office joins trade for new alcohol conference

The Home Office has linked up with key trade bodies for a new alcohol conference "Is Big Society a partnership?" which aims to allow the industry to debate new legislation.

Bacardi launches Originals ready to serve cocktail range

Bacardi is introducing a new range of ready to serve authentic cocktail drinks which it believes could open up a new drinks category to outlets unable to currently offer a credible cocktail service.

Vinexpo: World wine industry is robust

Vinexpo insists the world wine industry is in good health - despite big companies looking to dispose of assets.

Brown-Forman looking to sell Fetzer

Brown-Forman has confirmed that it may sell part of its wine business including Fetzer.

Hardys owner to sell wine brands, says report

Constellation may be about to sell most of its wine businesses outside America, reports suggest.

A new and funky bottle

It's a new and funky bottle for Chambord, the French black-raspberry liqueur.

Pernod Ricard launches campaign for Brancott Estate

Pernod Ricard UK is launching a marketing campaign for its New Zealand brand, Brancott Estate, to raise awareness with UK consumers.

Eristoff ramps up advertising with £250k spend