Dr. Damien Wilson & Dr. Sarah Quinton: How to enhance wine business through the use of LinkedIn

In the modern wine market, wine businesses are eager to identify ways in which they can utilise opportunities to develop their network of professional contacts.

Crowdfunding: A saviour or white whale for the wine sector?

Damien Wilson on why wine bloggers are an endangered species

One of the great communication innovations assisting the wine sector's recovery has been the birth of the wine blogger. Since wine blogging began, its role has evolved from being a publicly recorded journal by wine enthusiasts through to a buying guide and discussion platform for news and events in the wine sector.

Dr Damien Wilson on bridging the gap between wine academics and the trade

As the summer holidays in Europe wind down to a close, I find myself preparing for another promising year as an academic. However, fronting the ever-present glow of my computer screen, a quick glance at twitter reminded me of the uproar that researchers in wine business create when highlighting inconsistencies by practitioners in the wine market.

Damien Wilson: "Europe, we've got wine in China all wrong"

A phrase you'll never see in a text-book is that entering the market in China is a license to make money. To outsiders lacking the capacity to think holistically, the act of gaining entry to such an immense market appears like a commercial oasis in a global wine desert. To the producer without knowledge of sound marketing practices in their own market, the prospect of opening up the Chinese market to foreign wine deceives as a simple way to parch Europe's 30-year old, wine lake. Sadly, this appeal of wine China is simply a mirage.

COPY: Damien Wilson: five key lessons to be learnt from Wine Vision

Last month's Wine Vision event in London was a blur of wine sector celebrities, real-time market data, and strategic seeding of experts from other successful fields of business.

Damien Wilson: five key lessons to be learnt from Wine Vision