Aldi debuts first nolo spirit as part of 11 new launches

By Jo Gilbert

Published: 07 May, 2020

Aldi is getting ready for summer with raft of new spirits launches – one of which is its first ever own brand of non-alcoholic spirit.

Regardless of what happens with lockdown over the next few months, Aldi is hoping to make the most of the warmer weather with a slew of new colourful and fruity launches that are “perfect for summer sipping”.

The Kvist Rosa Distilled Non-Alcoholic Spirit (£9.99 RRP) leads the pack, a zero alcohol offer which sees the discounter enter the no and low (nolo) category for the first time under its own steam.

Elsewhere, the new launches span a number of gin and vodka based infusions, including a new range of gin liqueurs inspired by “nostalgic candy shop” flavourings.

“With the love for retro sweets ever-growing”, Aldi’s new Infusionist Gin Liqueurs is starting off with four flavours: Lemon Sherbet, Rhubarb & Custard, Strawberry & Marshmallow and Passionfruit & Orange, all with a £9.99 RRP.

Two new variants, Raspberry & Thyme and Strawberry & Peppercorn are also being added to Aldi’s existing botanical gin brand, Haysmith’s (£15.99 RRP).

Tamova Infusions Cloudy Apple Vodka (£12.99 RRP), Crossbones Tropical Pineapple Dark Rum (£14.99 RRP) and Barista Brothers Coffee Liqueur (£7.99 RRP), bring the number of NPDs up to 11, all made with “consumer demand for more adventurous cocktails” in mind.

It’s the nolo launch that is perhaps the most on-trend, however.

With Kvist Rosa launch, Aldi is hoping it will have a strong competitor to category leader Seedlip, which at £26 RRP, is £16 more expensive.

Aldi said the launch will “accompany the significant rise of interest in health amongst consumers” ticking the boxes of being “vegan but also sugar free and low in calories”.

The new arrivals will be heading straight to Aldi’s core range, now available in store and online nationwide.

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