Summer push for Diageo Reserve's super premium gin
Diageo Reserve's super premium gin brand, Tanqueray No. TEN, has partnered with a series of London venues to continue to seize on gin's forward momentum.
Diageo Reserve's super premium gin brand, Tanqueray No. TEN, has partnered with a series of London venues to continue to seize on gin's forward momentum.
Nick Temperley, head of Diageo Reserve GB said: "The gin renaissance has been a remarkable movement and recruited many new people into the category. In the on-trade, Tanqueray No. TEN has seen positive growth of 31.7% and 30.5% YOY by volume and value respectively (CGA MAT Data to 16.04.2016).
"At Diageo Reserve, we are committed to the growth of our world class brands and to supporting the trade. We're confident that the Tanqueray No. TEN partnerships will provide yet another way that consumers can enjoy great gin drinks in wonderful surroundings. This summer will once again, I'm sure, be the summer of gin."
"Consumer interest in gin is at an all-time high," Tanqueray No. TEN's brand ambassador Tim Homewood added.
"As we recently celebrated World Gin Day (12 June) and World Martini Day (19 June) it's the perfect time to launch our terrace experience.
"It's incredibly important that we support the trade, to engage with and educate consumers about gin to help them discover more of this wonderful category."
The summer terrace partnerships include a gin terrace at Swingers in London, where the bar will exclusively serve a range of Tanqueray No. TEN cocktails.
Coq d'Argent and Gaucho restaurants are also involved and have worked with Tanqueray brand ambassador Homewood on bespoke terrace cocktail menus which will be available throughout the summer months.
Bar manager, Federico Geniale at Searcys' Summer Sky Riviera has also developed a limited edition cocktail menu which will be available for guests at the summer pop-up from July 25 to September 2.
Created in 2004, Diageo's Reserve division focuses on global luxury brands, bringing with Johnnie Walker Super Deluxe, Cîroc, Don Julio, Tanqueray No. TEN, Ketel One vodka, Zacapa and a fine collection of Single Malts.
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