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Champagne Lanson to release its annual limited edition 'Wimbledon' bottle

Published:  05 June, 2015

Champagne Lanson is set to release what has become a bit of a tradition - it's annual limited edition Wimbledon bottle.

Champagne Lanson is preparing to release what has become a bit of a tradition - it's annual limited edition Wimbledon bottle.

The all white bottle includes a 'signature' logo of the All England Club, while the cuvée itself is a new style for the Champagne house. The champagne is more informal and is meant to express more of the citrus notes, and can be served with a twist of lemon or orange peel.

The release of the limited edition Champagne Lanson White Label is for the on-trade. 

The neoprene bottles are available for the off-trade.

The limited edition release will be available in both 750mL and 1500mL formats. The bottles can be found at several on-trade outlets including Searcys Champagne Bars, The Cube, Birmingham, the G1 Group and Laine Pub Company.

Lanson has a 26-year relationship with The Championships, Wimbledon and it is the 14th year last the company has been the exclusive Champagne supplier to the The Championships. 

The partnership for Lanson has been a successful on for the brand. In 2013 the a record breaking 25,000 bottles of Champagne Lanson were sold over the Wimbledon fortnight at the All England Lawn Tennis Club.

The Wimbledon is the oldest tennis tournament in the world and attracts 500,000 visitors per year.

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