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Quintessential Brands appoints Lizzy Johnson international marketing director

Published:  13 October, 2014

Quintessential Brands, which distributes Greenall's and Bloom gins, has appointed former Diageo brand director Lizzy Johnson to lead its international marketing.

Quintessential Brands, which distributes Greenall's and Bloom gins, has appointed former Diageo brand director Lizzy Johnson to lead its international marketing.

Lizzy JohnsonQuintessential Brands new international marketing director Lizzy Johnson

Johnson, who joins the company's leadership team today (October 13), has worked in the drinks industry for over 17 years, most recently with Diageo as global brand director for Captain Morgan rum.

Prior to that Johnson worked with as senior marketing manager of Heineken and Tiger beer at Asia Pacific Breweries. She also spent four years at Heineken International's Amsterdam headquarters as the divisional leader responsible for global sponsorship and lifestyle marketing.  Lizzy also spent three years with the Union of European Football Associations.

Throughout her career Johnson has worked in the Netherlands, Switzerland, Singapore and the UK. She takes over from Stephen Loftus, former Accolade Wines director who was in post with Quintessential for just over one year, who is leaving to take up a new role outside the drinks industry.

Warren Scott, chief executive of the Quintessential Brands group, said: "Lizzy, who will report to Mike Salmon, will help drive the continued expansion of our brands business on an international scale. We also wish Stephen all the very best for the future in his new role and appreciate the contribution that he made at a key time of growth for the Quintessential Brands Company."

Quintessential Brands, based in Soho, London, lists Greenall's gin, BLOOM Gin, Berkeley Square London Dry Gin, Opihr Oriental Spiced Gin and Toussaint Coffee Rum Liqueur. It recently expanded its portfolio to include O'Mara Irish Country Cream, Feeney's Irish Cream Liqueur, Irish Knights, Irish Country Cream and The Dubliner Irish Whiskey Liqueur.

Quintessential Brands was founded by Enzo Visone and Warren Scott and the group companies include the Quintessential Brands Company, Essential Drinks, G&J Distillers, First Ireland Spirits and the UK brand agency Marblehead Brand Development.

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