Jonathan Cahill: we need to educate consumers on value of wine rather than pice
Published: 07 October, 2014
In his recent talk, the leading advertising figure Sir John Hegarty described the wine industry as "peculiar, fragmented, confusing and impenetrable". He went on to point out that 90% of consumers don't understand quality in wine.
Access to this article is restricted.
You need to have a valid subscription to access this content. If you already have a subscription please log in.
Subscribe
Subscribe today for unrestricted access to ALL content and receive all email newsletters.
Already a subscriber?
Please log in using the link at the top of the page to see this article and all subscriber-only content.
Search
© Agile Media Ltd 2024. All rights reserved. Agile Media Ltd. Registered office:
56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
