Subscriber login Close [x]
remember me
You are not logged in.

Katherine Canfield on a new US wine business targeting menoposaul women

Published:  28 April, 2014

The important role women play in the future of wine - and the drinks industry as a whole - is undeniable; however, this critical demographic continues to be elusive for many in the trade. Wine businesses have attempted to fill this gap in their customer base with new marketing strategies, such as the calorie-focused marketing for wines and cocktails employed by US alcohol brand Skinnygirl Cocktails

Access to this article is restricted.

You need to have a valid subscription to access this content. If you already have a subscription please log in.

Subscribe

Subscribe today for unrestricted access to ALL content and receive all email newsletters.


Already a subscriber?

Please log in using the link at the top of the page to see this article and all subscriber-only content.