Copestick Murray shoots for top wine brand spots

By Gemma McKenna

Published: 20 February, 2014

Copestick Murray is aiming for its I Heart range to become one of the UK's top 10 wine brands and Mionetto to be the number one Prosecco brand within five years.

Co-founder Robin Copestick told harpers.co.uk that the firm was scaling up its sales and marketing teams to cope with increasing sales after sparkling wine giant Henkell took a 60% stake in the company last summer.

The company is looking to increase its current headcount of 16 by three to boost its growing sales, which have doubled each year for the past three years.

"When you want to sell more wine the obvious thing to do is to employ more salespeople, but if you concentrate on marketing it can yield more effective results," said Copestick.

He said that since joining forces with Henkell, "we've got at least five different wineries to integrate into our portfolio. Our sales team has got to understand the products, as do the customers".

"If we're aiming within the next three to four years to be the number one Prosecco brand in the UK, we really need someone hot on marketing."

Copestick added: "We are in the enviable position of not relying on any single customer or supplier. It is a huge credit to the whole of the Copestick Murray team that we have created such a successful, diverse and sustainable business model. We have ambitious plans to take us up to 2020 and I have every confidence these plans will be realised."

The positions available are national account manager, marketing manager and office administrator, all working out of, or with close access to, its Marlborough headquarters in Wiltshire.

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