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Maxxium UK announces Vevo partnership for its biggest Sourz ad campaign

Published:  01 October, 2013

Maxxium UK has announced its biggest above the line advertising campaign for its Sourz liqueur brand called 'This is Our Shot' and hopes to target key consumers with a link up with Vevo the video social media site.

Maxxium UK has announced a new above the line television advertising campaign for its Sourz liqueur brand called 'This is Our Shot' and hopes to target key consumers with a link up with Vevo, the video social media site.

Vevo, which is co-owned by Sony Music and Universal Music Group, features the latest breaking music videos and Sourz has signed deal where it sponsors a cherry-picked playlist of latest tracks each week which it will appear on the Vevo website, its YouTube channel and the Vevo app.

In addition to the Vevo partnership, the campaign will include a television advertising campaign, video on demand slots and will be featured on Spotify between October and December.

Emma Heath, marketing controller for Sourz, said: "It's been another great year for Sourz with our summer MTV partnership; this end of the year through-the-line push will ensure we remain front of mind for consumers in the all-important winter party season."

Sourz, which launched in 1999, has grown significantly using targeted base advertising successfully. By running campaigns maximizing the use of social media platforms Sourz has built up a Facebook fan page with some 536,000 fans.

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