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Wine marketing is outdated and fails to connect with consumers

Published:  19 November, 2013

Wine is out of step with consumers and lags behind other industries, according to a top-level executives at a debate at Wine Vision.

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Wine Vision's leader view: Don St Pierre Jr, ASC Fine Wines

Published:  19 November, 2013

"The US is number one at approximately 315 million cases. Of the 180 million cases consumed in China, 36 million are imported but the imported market has been growing approximately 55% a year since 2007."

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Wine Vision Live News Blog: Direct Wines drives sales by ten fold increase in wine education

Published:  19 November, 2013

3pm:

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Wine Vision's leader view: Simon McMurtrie, Direct Wines

Published:  19 November, 2013

"People focus more on enjoying life when they get older. Wine is part of that and if there are more people getting older, more people will be drinking wine"

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M&S to engage wine customers "emotionally"

Published:  19 November, 2013

12pm

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Bath Ales is continuing its expansion

Published:  19 November, 2013

Independent brewer, Bath Ales is continuing its expansion to open a café bar and 40-cover restaurant destination within South West's Colston Hall. 

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Wine Vision's leader view: Ted Baseler, ceo Ste Michelle Wine Estates

Published:  19 November, 2013

"I call our approach the 'string of pearls' - we keep each winery separate, with its own manager, its own name and winemaker. Then we have the string through the pearls which is the back-of-house admin"

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We must make wine less intimidating say global leaders at Wine Vision

Published:  19 November, 2013

Industry leaders issued stark warnings about making wine less intimidating for consumers and moving the focus away from price at today's Wine Visionconference in London.

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Wine Vision Live News Blog: Paul Schaafsma's vision for wine brand building

Published:  18 November, 2013

6pm: The key to building successful wine brands comes down to understanding category data, consumer behaviour and empowering your staff to make decisions and work more effectivley with the with their key trade customers, according to the UK head of Accolade Wines, Paul Schaafsma, speaking at today's Wine Vision global wine conference.

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Social media is not just marketing it is a way to do business hears Wine Vision

Published:  18 November, 2013

5pm: If wine brands are going to get anywhere near the consumer impact of a Nike or an Apple then they need to understand that being social is not just not about marketing it is the new way of doing business, according to advertising executive Stephen Woodord of Lexis agency at today's Wine Visionglobal wine conference in London.

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Wine Vision Live News Blog: Paul Henry sets out key challenges for industry

Published:  18 November, 2013

3.15pm:The wine industry can learn a great deal from how the restaurant and food sector has found ways to cut through to the masses by connecting with consumers by promoting artisan and authentic food styles and restaurant trends, according to wine consultant, Paul Henry, chair of Wine Vision, London's biggest ever wine conference which opened this afternoon.

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London's biggest ever wine conference kicks off with launch of Wine Vision

Published:  18 November, 2013

The biggest international wine conference ever held in London kicks off this afternoon with the inaugural Wine Vision summit organised by William Reed Business Media, publishers of Harpers.co.uk.

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Robin Copestick's Asian and Australian adventure. Week One...

Published:  18 November, 2013

In the first of a series of blogs from his travels around South East Asia, Australia and Sri Lanka over the next six weeks, exploring the wine markets and opportunities for his own wines, Robin Copestick, co-founder of Copestick Murray, reports in from Shanghai

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Record sales at Hospices de Beaune as investors cash in on Burgundy

Published:  18 November, 2013

The 153rd Hospices de Beaune auction yesterday resulted in its highest sale since 2000, raising over €6.3m, nearly 400k euros more than last year.

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Global wine industry's future is strong says world leaders poll ahead of Wine Vision

Published:  15 November, 2013
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Analysis: how global exchange rates have helped boost China's growth in wine

Published:  15 November, 2013

Worldwide currency exchange rates continue to help shape the winners and losers in the global wine world and have played a key role in helping China become such a significant player.

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Biercraft to offer specialist craft beers to independent on and off-trades

Published:  15 November, 2013

Biercraft is a new drinks distributor that hopes to offer independent wine merchants and premium restaurants the same level of service they are used to receiving from specialist wine suppliers, but for the emerging craft beer sector.

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Consumer reasearch session: Champagne

Published:  14 November, 2013

The 21 attendees were asked to taste seven different Champagnes and then to fill in a questionnaire, which explored their attitudes and knowledge on fizz in more detail.

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Le Vin La Table expands into the corporate market

Published:  14 November, 2013

Hale-based wine and cookery school Le Vin La Table, is expanding into the corporate market to offer Le Vin La Boardroom Table.

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How do our Champagne Occasions partners educate the consumer?

Published:  14 November, 2013
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