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Beefeater rolls out celebratory Inside London bottle

Published:  09 July, 2012

Pernod Ricard-owned Beefeater gin has launched a Beefeater Inside London bottle to celebrate the city's "diverse" personality, while commanding shelf standout presence for retailers.

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It's a rum do at Appleton

Published:  06 July, 2012

J. Wray & Nephew owned Appleton Estate Jamaica Rum has unveiled a 50 year old rum, to celebrate the 50th Anniversary of Jamaica's Independence.

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Pernod Ricard rolls out Beefeater 'Inside London' bottle

Published:  06 July, 2012

Pernod Ricard owned London Beefeater has launched a Beefeater 'Inside London' bottle to celebrate London's "diverse" personality while commanding shelf stand-out presence for retailers.

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Toorank Distilleries launches Rebellion Rum range

Published:  06 July, 2012

Toorank Distilleries, the Netherlands-based company behind Sloane's Dry Gin, has launched the Rebellion Rum range into the on-trade.

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First Drinks overhauls ?ubrówka vodka

Published:  03 July, 2012

First Drinks has unveiled a brand new positioning and marketing campaign for ?ubrówka vodka.

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Macallan wins 'most expensive whisky sold at auction'

Published:  02 July, 2012

The Macallan has been awarded the most expensive whisky sold at auction by the Guinness World Records.

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The Balvenie launches anniversary batch

Published:  29 June, 2012

The Balvenie Distillery has released The Balvenie Tun 1401 Batch 5 to coincide with malt master David Stewart's 50th year at the company.

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Cutty Sark adds Storm to core range

Published:  28 June, 2012

Cutty Sark has launched Storm, the first permanent addition to its core range since the brand was acquired by Edrington in 2010.

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The Macallan to launch new whisky range

Published:  26 June, 2012

The Macallan is planning to introduce a new range of single malt whiskies, the 1824 Series, to the UK market in the autumn.

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New design for Tia Maria

Published:  22 June, 2012

First Drinks-distributed Tia Maria has been given a new bottle design to ensure greater standout on the shelf and back-bars.

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Hammer & Son launches Old English Gin

Published:  20 June, 2012

Boutique spirits producer Hammer & Son has launched an Old English Gin based on a recipe from 1783.

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Pernod Ricard releases spirit gift packs for Father's Day

Published:  12 June, 2012

As part of its Premium Edge initiative to make premium spirits "compelling", Pernod Ricard is releasing gift packs of four premium spirit brands in time for Father's Day.

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Pernod Ricard shakes up senior team

Published:  12 June, 2012

Pernod Ricard is carrying out a radical shake-up of it senior team - spurred on by the retirement of Lionel Breton from Martell Mumm Perrier-Jouet.

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Appleton Estate launches 50 year old rum

Published:  11 June, 2012

J. Wray & Nephew owned Appleton Estate Jamaica Rum has unveiled a 50 Year Old Jamaica Rum, which is claimed by the company to be the world's oldest.

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Appleton Estate launches 'world's oldest rum'

Published:  10 June, 2012

J. Wray & Nephew owned Appleton Estate Jamaica Rum has unveiled a 50 Year Old Jamaica Rum, which is claimed by the company to be the world's oldest.

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Ginstitute founder shortlisted for innovation award

Published:  25 May, 2012

Drinks business Leelex has been shortlisted for the Innovator Award at the Yorkshire Business Masters 2012.

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Whisky Exchange Whisky Show returns to Vinopolis

Published:  17 May, 2012

The Whisky Exchange Whisky Show has confirmed it will return to Vinopolis in October 2012 on the back of last year's "sell-out" event.

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First Drinks launches £2 million Green Mark vodka campaign

Published:  14 May, 2012

First Drinks has launched a £2 million marketing programme for the Russian vodka Green Mark, which joined its portfolio earlier this year.

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The Dalmore releases top whiskies through World Duty Free

Published:  04 May, 2012

The Dalmore has released a collection of its best whiskies in a four-week arrangement with World Duty Free Group's main tax and duty free store at Heathrow Terminal 5.

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Whisky Marketplace to expand across 20 countries

Published:  03 May, 2012

The online price comparison website for whiskies, Whisky Marketplace, has expanded its international reach to go live in 20 countries by the end of the month.

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