Jo Gilbert caught up with leaders in the media strategy and advertising space to find out how alcohol brands can steer a course through a landscape of increasingly extreme and polarised trends.
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Out of the Covid frying pan into the cost of living fire – having experienced a strong bounce in premium sales, how is Champagne faring as inflationary pressures continue to impact? James Bayley reports.
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Inflation and price squeezes have impacted sales of FMCG products in the multiples over the past 12 weeks, including alcohol. However, in actual terms, alcohol is still a more profitable sector than pre-pandemic.
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Having launched their all-African Bayab gin range and Vusa vodka – and with more to come – Spearhead Spirits founders and friends Chris Frederick and Damola Timeyin talk Andrew Catchpole through their mission to put African spirits at the top table
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Spanish wines appear to be holding ground against the broader UK wine market, with signs of uplift at the mid-to-high end. Andrew Catchpole sizes up the stats.
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Spirits reached a major milestone in 2020, overtaking wine to become the largest category in terms of penetration in the off-trade for the first time in at least five years.
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The influx of new online shoppers looks set to be sustainable, with alcoholic drinks to the fore of this growth in ecommerce.
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Wine has taken two of the top spots as the most purchased alcohol brands in the UK off-trade, with Hardys and McGuigan in second and fourth place respectively.
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Stephanie Kiens, business development director at London based design agency Lewis Moberly, gives us her perspective on the future of low and no
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Over three-quarters of UK grocery buyers have made buying decisions based on a brand’s environmental policies in the last year, new research from data insights consultancy Kantar has revealed.
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Wine and spirits stores will be at the forefront of community bonding over the next decade, as retail finds new and inventive ways of keeping customers coming back for more.
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Mast-Jägermeister has appointed Michael Cleary as its new managing director for the UK.
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I recently received an invitation to invest in the BIB Wine Company. They are crowdfunding on the Seedrs platform, one of the UK’s major players in this market. BIB summarise their pitch as:
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Experts have warned that alcoholic drinks is the FMCG category most likely to be under threat from cannabis, which will be at the heart of a “global paradigm shift” over the next decade.
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"Online sales are motoring ahead, while bricks and mortar stores struggle to withstand the domino effect taking down traditional retail.”
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Retailers are being urged to adapt their strategies around the “evolution of channels” in light of research which showed that in 2017, 76% of fast-moving consumer goods’ (FMCG) value growth came from channels outside traditional supermarkets.
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