Pernod Ricard is banking on the return of a pre-pandemic Christmas atmosphere this year, with its festive campaigns revealing a heavy focus on leveraging treating behaviours amid a tense economy, bouyed by the world cup.
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Pernod Ricard has partnered with local communities in London and Scotland for the tenth edition of its Responsib’All Day – an initiative set up with the aim of helping to protect and restore biodiversity around the UK.
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Multinational Pernod Ricard has posted record turnover from sales during the first half of the fiscal year (beginning July 2021), earning global revenues of €5,959m, with an organic growth of +17%.
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Pernod Ricard has revealed it has seen a very ‘dynamic start’ in all regions for the first quarter of FY22, with robust demand and strong shipments ahead of the festive season.
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French international Pernod Ricard has finalised an agreement to purchase a leading UK retailer of wines and spirits.
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Pernod Ricard, producer of Campo Viejo and Absolut has announced a “dynamic rebound” of sales in Europe following a tough 2020, with the UK, Germany and Eastern Europe offsetting declines in Spain, Ireland and Travel Retail.
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Drinks giant Pernod Ricard has seen its sales drop 6% in the first quarter of the financial year, though UK retail sales remain dynamic.
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Drinks giant Pernod Ricard has been awarded ‘Lead’ status by the United Nations Global Compact for the third consecutive year for its work on sustainability.
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Organic sales at Pernod Ricard fell 9.5% as a result of the Covid-19 crisis, the company has reported, with revenues for the year to 30 June reaching €8.5bn.
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French giant Pernod Ricard has grown its stake in the “fast-growing” mezcal segment via Ojo de Tigre, a small-batch spirit made from sustainable agave.
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Fifteen rare single malts are matriculating over to Pernod Ricard UK’s main portfolio, significantly ramping up the French giant’s stake in the Scotch whisky category.
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French giant Pernod Ricard is consolidating in an effort to cut costs after it emerged that sales in France have fallen by €60 million (£53.4 million) over the past two years.
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Pernod Ricard is encouraging retailers and on-trade operators to think about Christmas in a series of moments and occasions that run throughout October, November and December, with different opportunities at different points through the three-month period.
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Pernod Ricard UK is embracing the no and low trend with a premium alcohol-free dark spirit.
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Pernod Ricard UK is further expanding the top end of its gin portfolio with leading Canadian brand Ungava.
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Pernod Ricard is capitalising on encouraging growth in the Scotch category with the launch of its new Chivas XV.
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Pernod Ricard has revealed “strong results” for the most recent financial year, while chalking up 6% growth in the UK.
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The shift to premium spirits has happened and is here to stay, opening up a multimillion pound opportunity for the UK’s bars and restaurants this festive season.
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Pernod Ricard has renewed its long-standing partnership with Wincanton in the UK.
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