Published: 03 October, 2022
‘Net Zero’, ‘Carbon reduction’, ‘Sustainability’, and ‘Offsetting’ – all good stuff and we’re now used to bandying these terms around like they’re going out of fashion. But whilst brands are waxing lyrical about their green credentials and how they’re busy saving the planet, how many actually are?
Whether intentionally or not, more than a few drinks brands at best ‘polishing’ their green credentials to look better than they are – and some are just lying. Beyond misleading conscious consumers and reaping undeserved competitive advantages, it pisses me off, because it’s actively halting the industry’s Net Zero progress which is where we should be placing our focus.
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Published: 06 September, 2022
Earlier this year, Penfolds announced its ambition to essay “a strategic shift from fine wine brand to global luxury icon”. The brand’s new marketing campaign, it said, encapsulated Penfolds’ “innovative spirit and desire to push the boundaries through self-belief”.
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“The people of this country have had enough of experts,” said Brexit cheerleader Michael Gove in the lead-up to that fateful vote. Disdaining the leaders of the US, China, India, Australia and every EU country, as well as the heads of the Bank of England, the IMF, IFS, CBI and the NHS – all of whom he branded as “distant” and “elitist” – Gove argued that fans of Brexit knew best when it came to the economy.
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Published: 29 March, 2022
Having launched their all-African Bayab gin range and Vusa vodka – and with more to come – Spearhead Spirits founders and friends Chris Frederick and Damola Timeyin talk Andrew Catchpole through their mission to put African spirits at the top table
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Published: 11 February, 2022
Promotional body Sherry from Spain has launched a new promotional drive in the UK market, designed to build awareness and transform sherry's image across both the on-trade and direct-to-consumer channels.
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Published: 08 February, 2022
The Conseil Interprofessionnel des Vins du Roussillon (CIVR) has unveiled a new three year generic campaign, designed to raise the profile of the region in the UK, supporting the commercial efforts of its wine producers and importers.
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Published: 03 November, 2021
The Roussillon region is to host what is described as a “unique training centre” for sommeliers, planned to open in September 2022.
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Published: 14 October, 2021
Simon Huntington, former head of ecommerce at trade merchant and retailer Roberson Wine, looks at some of the difficulties faced by companies who have diversified into online retail and outlines how by trying to talk to everyone, they risk being heard by no one.
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Published: 27 September, 2021
Spain's Navarra region is launching a new trade and consumer campaign in the UK this autumn, run in collaboration with PR firm Bespoke Drinks Media.
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Published: 17 August, 2021
The Drinks Community – the professional members platform from The Drinks Trust – has partnered with UK drinks public relations agency Domino Communications to offer an internship for those working in the hospitality and drinks industry, whose livelihoods have been negatively affected by the pandemic.
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Published: 12 August, 2021
In an extended soapbox this month, Vickie Rogerson, MD of specialist food and drink communications agency North PR and former head of food and BWS PR at Asda, makes the case for radically improved no and low alcohol labelling.
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Published: 20 April, 2021
Hatch Mansfield has announced the launch of its first UK marketing campaign for Spanish label Cune, which will hone in on the brand’s Spanish heritage while promoting their range of Riojas.
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Published: 01 April, 2021
James Lawrence looks at the South American wineries championing biodiversity and giving back to the vineyards.
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Published: 02 December, 2020
The Drinks Trust has today unveiled its The Drinks Community Mentoring Programme, a key part of its recently announced The Drinks Community initiative.
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Published: 14 September, 2020
With hospitality one of the hardest hit sectors in the wake of the pandemic, the head of the leading trade organisation has no end of crucial issues to deal with. Kate Nicholls talks strategy to Lisa Riley
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Published: 10 August, 2020
Premium Californian wine brand Apothic is to add its first single-varietal wine to its portfolio next month.
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Published: 25 March, 2020
Legal advice has been issued to drinks businesses who are now looking to rely on the government’s promise to cover 80% of salaries (up to a limit of £2,500) a month to furloughed members of staff during the current coronavirus (Covid-19) health crisis.
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Published: 11 February, 2020
The National Wine Agency of Georgia has announced a big push on its country’s wines for 2020 after exports rocketed 60% last year.
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Published: 30 October, 2019
Three food-and-drink PR agencies from across the world have partnered to create a global network to support their clients’ international needs.
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Published: 01 August, 2019
A similar philosophy has brought Red Squirrel and the Knotted Vine into a new chapter for both businesses. Jo Gilbert caught up with the trade’s latest power duo
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