The latest market review released by the Portman Group has shown that almost half (47%) of alcoholic drinks sold in the UK now feature calorie information on labels, despite no legal requirement to do so.
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The phrase ‘content is king’ gained new meaning at this year’s LWF where two sessions focused on how runaway digital adoption rates among consumers are leading to seismic shifts around how the industry markets and sells wine. Jo Gilbert reports.
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A mental shift around harnessing digital capabilities and automation this year has moved businesses towards stock management systems that free up time and capital to focus on sharing information and storytelling with customers.
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The world’s wine drinkers are quickly becoming a population of confident connoisseurs thanks to widespread access to the internet and the ubiquity of smartphones. But are they any more knowledgeable offline?
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Industry body The Gin Guild has proposed a new initiative to end consumer confusion over the flavour properties of different kinds of gin.
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Jo Gilbert caught up with Heini Zachariassen, founder of the world’s most downloaded wine app Vivino, on how it has made the leap from information-sharing platform to marketplace
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