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ProWein 2016: The importance of brand building within the UK wine trade

Published:  22 March, 2016

This year's ProWein was marked by a distinct spilt that seems to be happening within the UK wine trade. Discovery of small producers and esoteric wines is growing in popularity, but simultaneously so is the emphasis on brand building within the wine trade. Bill Hardy, of UK's number one wine brand discussed the importance of why brand building is important in the UK wine trade.

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ProWein 2016: The challenge of the falling South African rand

Published:  17 March, 2016

Between the bush fires, one of the most severe droughts in the last century and a toppling currency, South Africa has not had it easy in 2015. The currency specifically has been challenging for wine producers and could potentially pose a problem for wine producers in the year ahead.

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Insights: Tailoring wine packaging to the consumer

Published:  03 February, 2016

Angela Mount visits Accolade Park and gets an inside look at the how the company creates and develops packaging and merchandising for today's customers.

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Q&A: Paul Schaafsma, chief executive, Accolade Wines

Published:  11 January, 2016

The recently appointed head of Accolade Wines talks about life in the top job, Chilean wine brand Anakena launching in the UK and how he plans to make Accolade a global one-stop shop for New World wines

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Accolade buys Chilean producer Viña Anakena

Published:  15 September, 2015

Accolade Wines claims to be the first company to have a presence in each of Australia, New Zealand, South Africa, North America and South America after buying Chilean producer Viña Anakena.

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Hardys pushing Australian regions following revamp

Published:  02 April, 2015

Hardy's has rolled out new packaging for its William Hardy sub-brand, which flags up the regions in South Australia the wine blends come from.

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Prowein 2015: Improved technology is helping South Africa make "best wines ever", says Accolade's Bruce Jack

Published:  17 March, 2015

Advances in technology, including the use of satellite and GPS tracking data, are helping winemakers in South Africa make the best wines of their generation, according to Bruce Jack, head winemaker for Accolade Wines.

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Accolade Wines sees profits rise £4m

Published:  16 March, 2015

Accolade Wines saw profits rise more than £4m in the 12 months to 30 June 2014, according to accounts filed at Companies House.

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Stuart Broad signs up as Hardys ambassador...just don't mention the World Cup

Published:  10 March, 2015

With all the excitement of last week's March for the Independents events we missed out on news that England fast bowler has been signed up by Australian wine brand, Hardys, to be one of its ambassadors as part of its ongoing sponsorship of English cricket.

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Accolade Wines finalises Grant Burge deal

Published:  03 February, 2015

Accolade Wines has completed its deal to acquire the Barossa Valley's Grant Burge Wines, which includes its brand, business and Krondorf winery.

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Accolade sees its Mud House New Zealand wine brand go from 10K cases to 250k in a year

Published:  28 January, 2015

Mud House, the New Zealand wine brand, grew sales 2,500% in the last 12 months from 10,000 9 litre cases to a quarter of a million cases, according to figures released by brand owner Accolade Wines.

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Australian wines not 'broken' in off-trade, but on-trade is a challenge, says Accolade

Published:  27 January, 2015

Accolade Wines has defended Australia's wine industry which has been struggling in the UK over the past couple of years, saying the off-trade is back in growth, although the on-trade remains a challenge.

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Accolade Wines recruits Daniel l'Anson as first UK fine wine director to drive premium wines

Published:  27 January, 2015

Accolade Wines hopes to establish a footprint and market for its extensive range of premium wines by appointing its first fine wine director in the UK.

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Accolade Wines releases alcohol-free Echo Falls drink

Published:  08 January, 2015

Accolade Wines-owned Californian brand Echo Falls has released a tea-infused alcohol-free sparkling drink made from fermented grapes. 

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Accolade Wines going ahead with Grant Burge purchase

Published:  01 December, 2014

Accolade Wines and Barossa's Grant Burge wines have reached agreement on the acquisition of the Grant Burge brand and business, along with its Krondorf winery.

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Accolade Wines confirms Grant Burge talks

Published:  17 November, 2014

Accolade Wines has confirmed it is in exclusive discussions to acquire the Barossa-based firm Grant Burge Wines.

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Major wine brands see double digit growth, says Mintel

Published:  07 November, 2014

Hardys, Lindeman's, Kumala and Casillero del Diablo have all posted double-digit value growth in a flat market, according to the latest wine report from Mintel.

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Virgin Wines teams up with Hardys with an exclusive range

Published:  04 November, 2014

Online retailer Virgin Wines has teamed up with Accolade Wines' Australian brand Hardys to create a new range especially for Virgin's customers.

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Smaller format bag-in-box wines lead revival in category

Published:  09 October, 2014

Bag-in-box is due a revival, with smaller formats leading the way, according to figures from Nielsen which show the 2.25 litre box has grown 8.7% by volume in the past year.

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Accolade Wines switches its European division from the UK to Poland

Published:  17 September, 2014

Accolade Wines is to run its European affairs from a new dedicated office in Warsaw, Poland rather than manage the operation from its UK headquarters.

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