Harpers Wine & Spirit Trade News

Pernod Ricard chairman dies suddenly

Published: 20 August, 2012

Patrick Ricard, the head of global wine and spirits firm Pernod Ricard, has died suddenly aged 67.

Jacob's Creek sponsors Jonathan Ross TV show

Published: 17 August, 2012

Jacob's Creek has signed a sponsorship deal with the Jonathan Ross Show on ITV1.

Pernod Ricard's festive marketing plans revealed

Published: 17 August, 2012

In part two of Harpers' report on Pernod Ricard UK's festive plans for 2012, we take a look at what the drinks giant will be doing to promote its leading brands this Christmas.

Premium is the buzzword this Christmas, says Pernod Ricard UK

Published: 16 August, 2012

The biggest money-spinning opportunity this Christmas is wines in the £6.50 to £8.50 price bracket and spirits costing £14 to £21.

Brancott Estate teams up with Lonely Planet

Published: 09 August, 2012

Pernod Ricard-owned Brancott Estate has teamed up with travel information provider Lonely Planet to launch an on-pack promotion as part of its Curious Journeys initiative.

Pernod Ricard and the AA team up in anti-drink-driving campaign

Published: 30 July, 2012

Pernod Ricard UK and the Automobile Association (AA) plan to tackle the issue of drink-driving among young UK adults, through the launch of the fourth phase of their anti-drink-driving marketing campaign.

Ooberstock adds spirit range and plans further expansion

Published: 27 July, 2012

Ooberstock, the new Amazon-style wholesaler, has added a comprehensive spirits range to its growing portfolio.

Malibu launches Lady Sunshine TV campaign

Published: 12 July, 2012

Pernod Ricard-owned Malibu has launched a new TV campaign that invites consumers to "celebrate the sunset" by introducing them to a new character - Lady Sunshine.

Pernod Ricard rewards design talent in Absolut Blank competition

Published: 11 July, 2012

Pernod Ricard-owned Absolut rewarded new UK design talent in its second Absolut Blank competition at the New Designers graduate exhibition in London.

Beefeater rolls out celebratory Inside London bottle

Published: 09 July, 2012

Pernod Ricard-owned Beefeater gin has launched a Beefeater Inside London bottle to celebrate the city's "diverse" personality, while commanding shelf standout presence for retailers.

Pernod Ricard rolls out Beefeater 'Inside London' bottle

Published: 06 July, 2012

Pernod Ricard owned London Beefeater has launched a Beefeater 'Inside London' bottle to celebrate London's "diverse" personality while commanding shelf stand-out presence for retailers.

Simon Thomas takes up senior SABMiller management role

Published: 05 July, 2012

Simon Thomas, the former managing director for wine at Pernod Ricard UK, has taken up a new senior role a the brewer, SABMiller.

Malibu launches limited edition Summer '12

Published: 02 July, 2012

Malibu has launched the limited edition Summer '12 following its first release in 2011, which delivered a significant uplift in sales, according to owner Pernod Ricard.

Pernod Ricard completes 640 mile Benevolent cycle ride

Published: 20 June, 2012

The Pernod Ricard UK cycle team completed its 640 mile ride from Scotland to London in support of The Benevolent, raising 80% of target funds.

Pernod Ricard UK cyclists begin charity bike ride

Published: 13 June, 2012

A team of cyclists from Pernod Ricard UK have set out on a 570-mile ride this morning in support of The Benevolent.

Pernod Ricard releases spirit gift packs for Father's Day

Published: 12 June, 2012

As part of its Premium Edge initiative to make premium spirits "compelling", Pernod Ricard is releasing gift packs of four premium spirit brands in time for Father's Day.

Pernod Ricard shakes up senior team

Published: 12 June, 2012

Pernod Ricard is carrying out a radical shake-up of it senior team - spurred on by the retirement of Lionel Breton from Martell Mumm Perrier-Jouet.

GH Mumm launches Blanc de Blancs Champagne

Published: 11 June, 2012

GH Mumm is celebrating 130 years of Cramant with the launch of its Blanc de Blancs, which replaces Mumm de Cramant.

Pernod Ricard UK launches responsibility campaign

Published: 08 June, 2012

Pernod Ricard UK joined 18,000 employees from across the globe to encourage parents to talk to their children about responsible drinking, in its second Responsib'ALL Day campaign.

Pernod Ricard launches second 'Responsib'ALL Day' campaign

Published: 07 June, 2012

Pernod Ricard UK, joined 18,000 employees from across the globe to encourage parents to talk to their children about responsible drinking, in its second 'Responsib'ALL Day' campaign.