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Great design can transform wines’ fortunes – so why do so many ignore its potential?

Published:  19 August, 2019

Advertising spend in the wine sector is a fraction of that for beer, so brand and packaging identity have to work especially hard to influence consumer decision-making, says Rowena Curlewis, CEO of drinks design specialist Denomination

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Thinking holistically

Published:  03 April, 2019

Quality juice alone falls short of selling the whole wine experience. Andrew Catchpole tunes into the neuroscience behind good design

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Q&A: Abi Barlow, Barlow & Co.

Published:  18 February, 2019

Barlow & Co. founder Abi Barlow talks Andrew Catchpole through the creative thinking between wine and design

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Will UK ‘bottle-ists’ ever accept wine in a can?

Published:  02 January, 2019

Rowena Curlewis, CEO of drinks design specialist Denomination, urges winemakers to stop bottling it and embrace new packaging formats and sizes

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Digital packaging: how smart is your bottle?

Published:  15 August, 2017

The impact of digitisation is so powerful that most marketers and brand designers are only just grasping the need for a more holistic approach, writes James Harmer of Touch design and innovation agency

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Innovation: Moving on up

Published:  07 August, 2017

Jo Gilbert asks if wine will ever have its Brewdog moment

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Burgundy’s Château de Pommard gets modern makeover

Published:  26 July, 2017

Historic Burgundy brand Château de Pommard has given itself a 21st century overhaul by updating its traditional Burgundian bottle design.

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