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Campo Viejo teams up with Grand Designs

Published:  04 September, 2012

Campo Viejo has teamed up with Grand Designs to offer consumers the chance to win £25,000 to make their own dream home project a reality.

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Pernod Ricard launches Absolut Unique

Published:  04 September, 2012

Pernod Ricard UK has created 4 million individually designed and numbered bottles for its new limited edition Absolut Unique range.

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Blossom Hill launches £2.2m campaign on taste, not price

Published:  03 September, 2012

Blossom Hill is investing £2.2 million in its largest media campaign to date, in order to focus on taste rather than price...

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Echo Falls ramps up brand investment

Published:  30 August, 2012

Accolade's Echo Falls says it has made an "unprecedented" investment by signing up to major sponsorship deals this year, including key festivals and fashion events.

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Best year for Pernod Ricard since 2007/8, despite fall in UK sales

Published:  30 August, 2012

Pernod Ricard's annual results show its best growth since the financial crisis began - up 8% - although UK sales tumbled by 4%.

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Emerging markets provide boost for Diageo GB

Published:  23 August, 2012

Diageo's net sales in Great Britain fell 2% in the past year as the group reduced its promotional activities, but emerging...

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Jacob's Creek sponsors Jonathan Ross TV show

Published:  17 August, 2012

Jacob's Creek has signed a sponsorship deal with the Jonathan Ross Show on ITV1.

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Drastic UK volume decline for Treasury Wine given positive spin

Published:  17 August, 2012

A drastic 1.6 million case decline in the United Kingdom has been given positive spin as Treasury Wine Estates briefed the Australian Securities Exchange on their 2012 full year results.

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Pernod Ricard's festive marketing plans revealed

Published:  17 August, 2012

In part two of Harpers' report on Pernod Ricard UK's festive plans for 2012, we take a look at what the drinks giant will be doing to promote its leading brands this Christmas.

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Premium is the buzzword this Christmas, says Pernod Ricard UK

Published:  16 August, 2012

The biggest money-spinning opportunity this Christmas is wines in the £6.50 to £8.50 price bracket and spirits costing £14 to £21.

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A UK first for Shui Jing Fang

Published:  10 August, 2012

Diageo has launched Shui Jing Fang into the UK market on the back of its strategic investment into Chinese white spirits.

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Brancott Estate teams up with Lonely Planet

Published:  09 August, 2012

Pernod Ricard-owned Brancott Estate has teamed up with travel information provider Lonely Planet to launch an on-pack promotion as part of its Curious Journeys initiative.

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Australian Vintage's Julian Dyer steps up as interim UK boss

Published:  06 August, 2012

Australian Vintage's Julian Dyer is to step up as acting general manager for the UK and Ireland as Paul Schaafsma moves to Accolade Wines.

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Sarah Miles promoted to managing director of Diageo Wines Europe

Published:  03 August, 2012

Sarah Miles is the new managing director of Diageo Wines Europe (DWE) as it looks to freshen up its buying and marketing teams across the group.

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Pernod Ricard and the AA team up in anti-drink-driving campaign

Published:  30 July, 2012

Pernod Ricard UK and the Automobile Association (AA) plan to tackle the issue of drink-driving among young UK adults, through the launch of the fourth phase of their anti-drink-driving marketing campaign.

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Ooberstock adds spirit range and plans further expansion

Published:  27 July, 2012

Ooberstock, the new Amazon-style wholesaler, has added a comprehensive spirits range to its growing portfolio.

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Alcohol health report: you must all do better

Published:  27 July, 2012

The drinks trade has been left in no doubt it must do more to satisfy its critics at Westminster, as Gemma McKenna reports

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Drinks industry welcomes falling alcohol consumption in young people

Published:  26 July, 2012

The drinks trade has welcomed NHS statistics showing alcohol consumption in young people has fallen.

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Treasury Wine Estates appoints new chairman

Published:  23 July, 2012

Non-executive director Paul Rayner is set to become Treasury Wine Estate's new chairman from September 1...

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Malibu launches Lady Sunshine TV campaign

Published:  12 July, 2012

Pernod Ricard-owned Malibu has launched a new TV campaign that invites consumers to "celebrate the sunset" by introducing them to a new character - Lady Sunshine.

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